New research on how young people want to engage online with the Scottish Gaelic / Rannsachadh ùr air mar a tha daoine òga an sàs le Gàidhlig na h-Alba air-loidhne
We have launched national research findings on how young people want to engage online with Scottish Gaelic (Gaelic)
Since 2018, we have been partnering with Bòrd na Gàidhlig – public body of the Scottish Government with responsibility for Gaelic. Together, we’ve been creating youth information to help young people learn or improve their Gaelic skills and raise awareness of the benefits of learning Gaelic. We’ve been doing this by creating engaging and informative content in Gaelic for young people. Our young.scot/gaelic pages host content in Gaelic alongside opportunities, events and Young Scot Rewards – bringing core our Young Scot services to young people in Scotland who speak Gaelic or who want to learn.
Earlier this year, we ran a research project that over 1,100 young people from across Scotland took part in. The young people had varying levels of fluency – from new learners of Gaelic through to fluent speakers. The survey was designed to further increase our understanding of how young people want to access information and social media content in Gaelic – and follows on from a similar survey we ran in 2020.
Key findings:
More than half of the young people who could not speak Gaelic stated that they were interested in learning (59.2%) – a 10% increase since 2020.
Two-thirds of young people said they wanted to use short-form videos such as TikTok and Instagram Reels when learning Gaelic.
Two-thirds of young people who are learning Gaelic are doing so as it’s an important part of Scottish culture and national identity.
Over half of young people stated that they do not see or use Gaelic online.
When asked where they see and use Gaelic online, almost half selected Duolingo and Instagram.
Almost three-quarters of young people stated that they would like to see more Gaelic content online and on social media.
When asked what type of information fluent speakers would like to be able to find, or find more easily, in Gaelic, the most commonly selected options were opportunities for young people and culture, music and art.
Fluent young people were asked to describe what online Gaelic resources they would like to be created. The most common suggestions were for resources around Gaelic-related interests such as culture, history and news. There was also interest in dedicated Gaelic social media channels as well as resources to help improve young people’s Gaelic.
We will use this research to refine our social media output and ensure we’re creating the type of engaging Gaelic content that young people want to receive – tailored to whether they’re learning the language or are fluent speakers. We are also sharing the results publicly so that others working in the sector can shape their Gaelic content and information.
Tha sinn air toraidhean rannsachaidh nàiseanta fhoillseachadh mu ciamar a tha daoine òga a dhol an sàs air-loidhne le Gàidhlig na h-Alba.
Bho 2018, tha sinn air a bhith ann an com-pàirteachas le Bòrd na Gàidhlig – buidheann phoblach de Riaghaltas na h-Alba le uallach airson na Gàidhlig. Tha sinn air a bhith a’ cruthachadh fiosrachadh gus daoine òga a chuideachadh ag ionnsachadh no a’ leasachadh an cuid sgilean Gàidhlig gus mothachadh a thogail mu na buannachdan bho bhith ag ionnsachadh na Gàidhlig. Tha sinn air a bhith a’ dèanamh seo le bhith a’ cruthachadh susbaint tarraingeach agus fiosrachail ann an Gàidhlig do dhaoine òga. Bidh na duilleagan againn young.scot/gaelic a’ cumail susbaint sa Ghàidhlig còmhla ri cothroman, tachartasan agus Duaisean Young Scot – a’ toirt ar seirbheisean Young Scot gu dhaoine òga ann an Alba aig a bheil Gàidhlig no a tha airson ionnsachadh.
Na bu thràithe am-bliadhna, ruith sinn pròiseact rannsachaidh is ghabh còrr is 1,100 duine òg bho air feadh na h-Alba pàirt ann. Bha diofar ìrean fileantachd aig na daoine òga – bho luchd-ionnsachaidh ùr gu Gàidhlig gu fileantaich. Chaidh an suirbhidh a dhealbhadh gus ar tuigse mu mar a tha daoine òga ag iarraidh fhaighinn fiosrachadh agus susbaint mheadhanan sòisealta sa Ghàidhlig a mheudachadh – agus tha e a’ leantainn air suirbhidh coltach ris a ruith sinn ann an 2020.
Prìomh thoraidhean:
Thuirt còrr is dàrna leth nan daoine òga aig nach robh Gàidhlig gu robh ùidh aca ann a bhith ag ionnsachadh (59.2%) – àrdachadh de 10% bho 2020.
Thuirt dà thrian de dhaoine òga gu robh iad airson bhideothan goirid mar TikTok agus Instagram Reels a chleachdadh nuair a bha iad ag ionnsachadh na Gàidhlig.
Tha dà thrian de dhaoine òga a tha ag ionnsachadh na Gàidhlig a’ dèanamh sin leis gu bheil i na pàirt chudromach de chultar is dearbh-aithne nàiseanta na h-Alba.
Thuirt còrr air dàrna leth nan daoine òga nach eil iad a’ faicinn no a’ cleachdadh Gàidhlig air-loidhne.
Nuair a chaidh faighneachd dhaibh càite a bheil iad a’ faicinn agus a’ cleachdadh na Gàidhlig air-loidhne, thagh faisg air dàrna leth Duolingo agus Instagram.
Thuirt faisg air trì cairteal de dhaoine òga gum bu toil leotha barrachd susbaint Gàidhlig fhaicinn air-loidhne agus air na meadhanan sòisealta.
Nuair a chaidh faighneachd dhaibh dè an seòrsa fiosrachaidh a bhiodh iad airson a lorg, no a lorg nas fhasa, sa Ghàidhlig, b’ iad na roghainnean a bu chumanta a chaidh a thaghadh cothroman do dhaoine òga agus cultar, ceòl agus ealain.
Chaidh iarraidh air daoine òga fileanta innse dè na goireasan Gàidhlig air-loidhne a bu toil leotha a bhith air an cruthachadh. B’ iad na molaidhean a bu chumanta airson goireasan mu ùidhean co-cheangailte ris a’ Ghàidhlig (cultar, eachdraidh agus naidheachdan). Bha ùidh ann cuideachd ann an seanailean sònraichte Gàidhlig air na meadhanan sòisealta a bharrachd air goireasan gus Gàidhlig na h-òigridh a leasachadh.